e-Commerce

"Your competitor is just a mouse-click away."

Web-shopping has become a common experience worldwide. Potential and existing customers expect a consistent and pleasant shopping experience. Your web shop needs to be open all the time, and it needs to be secure. A leak can be disastrous for your reputation.

These days, online shoppers have a wide assortment from which to choose. Their loyalty to specific web shops is pretty low and their patience is at a minimum. The choice to navigate away from your web shop to your competitor’s is getting easier all the time. Research has demonstrated a strong correlation between slow web response and your potential customer’s decision to click away to another web shop. Other problems, such as dead links and a shopping cart that has mysteriously emptied itself can have an awful effect on your turnover. Loss of customers resulting from poor web performance is simply unacceptable — and entirely unnecessary.

It is extremely easy to get an idea of your customer’s shopping behavior and then link that information to bottlenecks in your IT infrastructure. This way, you can see how each component of your web environment is performing — from their browser to your server. And, you can do all this from your customer’s perspective. Armed with this knowledge, you can see exactly where the customer stopped shopping and understand the cause. You will come to see where in the chain you need to improve your performance and where problems are arising.

ION-IP has the knowledge and the solutions to analyze customer behavior. We know how to measure, analyze and optimize your web shop’s performance and security. In this way, we can help you increase your turnover while reducing operational costs.